Musings, tips and the occasional rant from the world of online dating.

August 20, 2005

Niche Dating Online

by @ 8:02 pm. Filed under In the News, Niche Dating

In my travels around the web I have come across many interesting dating sites. These sites are geared toward a specific niche. Online dating sites geared to different segments of the population. Recently I have seen more and more of these types of matchmaking sites popping up. Turns out there is a good reason for this.

According to some resent articles I have read at RedHerring and CNN/Money. The growth of the online dating market is slowing. It is still growing just not as fast this year as the last couple. It seems that the mega sites like Match.com and Yahoo! Personals have just gotten to big. Choice is good. Too much choice can be overwhelming. So singles are looking for smaller ponds to fish in. Dating sites built around a certain status, type of job, political affiliation or particular interest.

Even the dating sites eHarmony and PerfectMatch are considered niche sites, that being people seeking serious long-term relationships. Other online dating sites have drilled down even smaller yet like FarmersOnly and CowboyCowgirl. Both attempting to match singles that like a more rural or country lifestyle. Well giddy up! I am sure that more will follow. So I will keep a lookout.

I am thinking this may be a new feature of the eWooing online dating site. Well as of now everything about this site is new. Niche Dating. I will now try to put the spotlight on interesting Niche Dating sites.

For a quick look at the Top 10 online dating sites from a growth perspective, check out:

Top online dating sites: Yahoo! Personals, Match.com, Spark by ZDNet‘s ZDNet Research — The US online dating industry is expected to grow by 9% YTY with revenues of $516 mln in 2005 coming from consumer subscriptions alone, said Jupiter Research. That’s slower than the 19% growth in 2004. There are 86 mln single adults who control annual spending of $1.6 trillion, according to Date.com. Online dating sites reach […]

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e·woo·ing v. To seek the affection of with intent to romance via online dating.

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